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Behind the Scenes with sEATz COO, Charles Willis

Operational efficiency is a mechanism in business that requires a significant amount of upfront mindshare or mental load time. For many entrepreneurs, it can feel so overwhelming to establish these efficiencies that they just simply don’t. Then it costs them....

Let’s Talk Logistics to Implement Mobile Ordering at Stadiums

When it comes to providing high-quality experiences for your customers, the concept of versioning always enters the scene. As sEATz continues to get involved with a growing number of stadiums, a few patterns have emerged. Generally, sEATz provides the software for the...

The Houston Texans and the Dual Meaning of an MVP

As entrepreneurs, the concept of an “MVP” transcends the award given to an elite athlete after dazzling the fans all year with extraordinary performances. In the business world, a minimum viable product is often the way that many great stories unfold, especially when...

Behind the Scenes with Co-Founder Marshall Law

A story that begins with family friends, Co-Founder Marshall Law takes us down a lane of memories that proves the adage, “It’s not always what you know, but who you know”, that can make the difference. Fellow Co-Founder, Aaron Knape had finally made it back to Texas...

Optimizing Labor Cost at Sports Venues

Early days of many companies often prove to be some of the most profound. The sEATz team made a commitment early to leave no stone unturned, to always help their customers no matter the lengths they needed to go. While the undertaking has been steep, they’ve learned...

Why Start Mobile Ordering Now?

We sat down with Co-Founder and former CTO, Craig Ceccanti to get a thorough answer to the question “Why start mobile ordering now?” The long-time technology expert shared ah-ha moments and pointed out raw realities around the introduction of an overnight Digital Era....

How In-Seat Delivery Helps Reduce Concession Lines

Before COVID-19 emptied stadium concourses across the world, lines would flood the walkways while restless fans waited for their turn to order food and drinks. As Co-Founder Marshall Law’s story went, the lose-lose situation of standing in a concession line was not...

Better Fan Experience = Better Gross Revenue

“It was eight dollars for grandstand seats. But so many seats were empty. You would flip an usher a quarter and you could move down into the seats,” a Bob Sullivan quote from the BleacherReport reflected on ticket prices in the 60’s. Now that may have been due in part...

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