Better Fan Experience = Better Gross Revenue

Better Fan Experience = Better Gross Revenue

“It was eight dollars for grandstand seats. But so many seats were empty. You would flip an usher a quarter and you could move down into the seats,” a Bob Sullivan quote from the BleacherReport reflected on ticket prices in the 60’s. Now that may have been due in part...
How Did the Upsell Happen?

How Did the Upsell Happen?

There the fans were at CONCACAF, each supporting their team as Mexico took the field against Costa Rica at NRG Stadium in Houston, Texas. Some were waiting in concession lines and others had already discovered the sEATz mobile ordering app as they timed up when to...