“It was eight dollars for grandstand seats. But so many seats were empty. You would flip an usher a quarter and you could move down into the seats,” a Bob Sullivan quote from the BleacherReport reflected on ticket prices in the 60’s. Now that may have been due in part to rough seasons for the Red Sox, but the point is that prices today are far from a few bucks.
Over the past decades, as ticket prices increased and product prices also grew, in-game fans expressed intensifying anger and unhappiness, especially if their team lost. They would walk to their cars, defeated from the game’s outcome and also because they spent too much hard-earned money “just to watch their team lose”. Then something started to happen. Those venues investing in quality of experience at the game became a bright spot for many fans. Small moments like a sponsored freebie in a section or interactions on the jumbotron seemed to brighten the spirits of many even if only for a little bit.
Now venues are picking up the pace and providing unparalleled, “electric” experiences that fans walk away from remembering great moments, even if their team didn’t win. It may not be enough for the extreme fan to curb a bad mood, but overall, the dark cloud has lifted in those venues focusing on better fan experiences.
As the sEATz team has been made witness to, a better fan experience is also translating into better gross revenue sales as well. sEATz COO, Charles Willis helped to paint the picture for us by saying, “mobile ordering at games is contributing to higher gross revenue because it’s providing a convenient and higher quality experience where fans don’t have to leave their seats as often, especially not to wait in line, something much more unfavorable than watching the action on the field, or court. They are buying more often also.” Not only does it prove higher sales for convenience’ sake, it also is providing less touchpoints for a fan to get what they ordered. Typically, a fan would have to leave their seat, wait anywhere from 10 – 40 minutes in a concession line, place the order, pay the cashier and wait to receive the product. Now, a person does all that without the help of anyone beyond the delivery. Even then, if a person selects the “Express Lane” pickup option, they can essentially self-service and keep the flow of the game they had in mind. In fact, with these better options for fans to experience the event, sales have grown an average of 1-2x more orders per fan than historically documented.
To talk with a sEATz team member, contact us here.