Led by Valedor, sealed up by Capital Factory, sEATz is set to expand its touchless mobile ordering platform in stadiums across the country
HOUSTON, TX (January 18th, 2020) – The sEATz brand, a startup that focuses on touchless and convenient mobile ordering for fans inside sports and entertainment venues, has taken to the silver lining of an otherwise hard situation. As COVID-19 struck and continues to challenge the world, shutting down every sports and entertainment arena on the globe in its wake, sEATz found itself doing what it does best, finding a way. The company has matured quickly, rising to these challenges with a strong and experienced leadership team.
When lockdowns lifted, sEATz spent the second half of 2020 working with many organizations, taking and delivering food in-stadium to the staff who were spread out across the venue, still coming into the office to work at socially safe distances. Instead of throwing in the towel, they built momentum by experimenting with new processes and learning invaluable lessons during what became the world’s “off-season” this past summer.
As summer gave way to fall, sEATz was called upon by stadiums and concessionaires to discuss a post-COVID world, protocols and ideas for how to get fans back in seats safely. The team assessed its roadmap prior to the pandemic and decided that instead of pivoting like most companies are doing, it would expand.
The company was already trekking toward a higher-quality fan experience at the games which focused on convenience, minimizing time in crowded lines, but was also already mitigating so many physical touchpoints in a fan’s purchasing process. The work done with staff to contribute to safer processes so the venues could continue to work paved the way to today.
Health and hygiene has become the topic of conversation everywhere and that’s when opportunities rushed in. The company continues to field new leads and places heavy purpose on keeping fans safe, socially distant, and able to return to stadiums for an amazing in-game experience.
To keep up with demand, sEATz recently closed a $1.7 Million dollar raise led by Valedor Partners and also received its first investment from Capital Factory, a well-known Austin-based entrepreneurial haven. sEATz CEO and Co-Founder Aaron Knape talked about the use of the fundraise in the coming months saying, “We will use those funds to expand our operational footprint, [and] continue our fast-paced tech development that is full of real-time features with many more on the way for our customers. This has been the differentiating factor in our market to equip general managers and concessionaires with the data they need to save and make money all at once. We will also finally be able to take brand presence in the market but wanted to get the product itself right first.”
Rivalry Technologies Inc., also known as sEATz, is a technology company that specializes in mobile ordering at sports and entertainment venues. Founded in 2017, the company continues its focus on higher quality fan experiences and data analytics that enable the preservation and generation of revenue for concessionaires and sports teams.
About Capital Factory
Capital Factory is the center of gravity for entrepreneurs in Texas, the number one startup state in the U.S. Capital Factory meets the best entrepreneurs in Texas and introduces them to their first investors, employees, mentors and customers. According to Pitchbook, Capital Factory has been the most active investor in Texas since 2013.
Founded in 2018, Valedor is a Houston-based merchant bank with additional offices in the Bay Area and Washington, DC. Valedor’s principals apply their diverse skill sets and decades of experience as founders, investors, and C-level executives for the benefit of Valedor’s investors, portfolio companies, and advisory clients.